Latest News

Check out the latest Nautical News and Epic Activities happening at Yo-Zuri

Trending Products

Octopus Skirt (With Holed Head) RED EYE™

The world renowned trolling skirt is back! Yo-Zuri Octopus Skirts have made their comeback and are taking the market by storm. Trolling skirts are one of, if not the most widely used fishing lure on earth. The Yo-Zuri Octopus Skirts are made from a proprietary vinyl material that is particularly soft, yet extremely strong. Available in 35 color patterns and finishes, ranging from Salmon Pink, Glow and Aurora Black to the offshore favorites like Blue/White and Red/Black. Pick up a Yo-Zuri Octopus Skirt to see and feel the difference today!!!


3D Squirt™ Floating

The Yo-Zuri 3D Squirt is the most realistic hard bait squid imitation on the market. The Yo-Zuri brand skirts, found on each bait, add to the irresistible wide swimming action. Designed to be cast or slow trolled for near-shore or offshore species, this bait is deadly on Dorado, Tuna, Cobia and Striped Bass to name a few. Featuring through wire construction, 3X treble hooks and extra strong split rings, it has the durability to handle large inshore and offshore gamefish. The 3D Squirt comes in one size and four color patterns to cover a variety of fisheries around the world. Simply put, if it eats squid, it will eat the Yo-Zuri 3D Squirt!

Gold Red

Hydro™ Popper

Yo-Zuri is proud to announce the introduction of the new and improved Hydro Popper. This compact topwater Popper features an extra wide mouth which causes a very large splash which draws fish in from long distances. Perfectly weighted for long distance casting, the Hydro Popper is an ideal lure for surf fishing for Striped Bass, Bluefish, Jack Crevalle and Roosterfish or for casting to Tuna or Dorado from the boat. Yo-Zuri has upgraded the new Hydro Popper with a durable polycarbonate body, through wire construction and 3X strong treble hooks to give it the durability to handle any trophy inshore or offshore fish. This bait comes in eight colors and two sizes to cover a variety of species and fishing conditions. The next time you’re looking for an affordable, durable and versatile topwater lure, grab a Hydro Popper and start catching.


L-Minnow™ 2-5/8”

Yo-Zuri’s L-Minnows Series™ is used for controlled depth fishing. This legendary lures sinks at a faster rate than most standard “minnow-style” hardbaits on the market. In a style similar to spoon fishing, the L-Minnow from Yo-Zuri is desgned to sink while the anglers counts, establishing the depth once the lure reaches the bottom. By reducing the count by one or two numbers on each cast, the angler can then easily establish the desired depth and suspend this lure in a variety of depths and conditions. The L-Minnow from Yo-Zuri can be cast as well as trolled for great fish producing wide wobbling action!!!


About YoZuri

Yo-Zuri has been making quality fishing lures, fishing lines, and leaders for over 50 years in Japan and shipping throughout the world. Due to the quality, our fishing products have stood the test of time and continues to be more sought out than many other fishing lures or inferior imitations. Yo-Zuri has developed technologically advanced fishing products that constantly lead the industry and have become one of the top rated brands of hard-baits in the world. Yo-Zuri fishing lures are crafted to be the most realistic looking, have the best actions, and are designed to help each angler have their best fishing days.