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Trending Products

Bull Pop™ Floating

Yo-Zuri is proud to announce the introduction of the new and improved Bull Popper. The Bull Popper has been redesigned with added features and a lower price point. This versatile popper comes in two sizes and ten color patterns to cover a variety of inshore and offshore fishing applications. Perfectly weighted for long distance casting, the Bull Popper is ideal for surf casting for Striped Bass, Jack Crevalle or Roosterfish or for casting to breaking schools of Tuna and Dorado from the boat. Yo-Zuri has upgraded the new Bull with their patented Power Body, 3X treble hooks and through wire construction to give it the durability to handle any trophy inshore or offshore fish. The large cupped mouth creates extreme surface commotion that draws fish in from long distances.


Ultra Cloth™

The Ultra Cloth Squid Jig series by Yo-Zuri is the latest addition to Yo-Zuri’s time tested squid jig line up. A strong polycarbonate material wrapped in a luminous cloth for a more realistic feel, this more delicate feel drives squid to attack longer, for an increased hook up ratio. Small feathered pectoral fins, swivel line tie and sticky sharp hooks will keep the ink flowing all night long! Available in four enticing colors.


3D Magnum™ Sinking

The 3D Magnum features a tough polycarbonate body, 3X strong treble hooks and through wire construction making it the most durable trolling lure of its type on the market. Yo-Zuri’s proprietary and patented Internal 3D Prism Finish, coupled with our internationally patented Color Change technology, makes these baits stand out in any fishing condition!!! They are designed to be fished with a crimp, loop knot, cable or single strand wire, to give the bait the freedom to swim correctly. 3D Magnums are deadly on a number of offshore species including Tuna, Wahoo, Dolphin and King Mackerel, just to name a few. This versatile trolling lure can be pulled from 4-9 knots with a wide swimming action and runs true out the box, no tuning necessary! The 3D Magnum comes in two sizes and eight color patterns to cover a variety of fishing conditions and species.


Crystal 3D Shrimp™

The newly updated Yo-Zuri Crystal 3D Shrimp is a realistic looking hard bodied lure featuring an internationally patented 3D Prism Internal Finish. This lure produces a brilliant shine that reflects like facets of a diamond, flashing in all directions, attracting fish from far distances. Additional finishes include Ultra Violet accents and glow-in-the-dark patterns, for any water condition. The lifelike rubber legs, pulsating and tough holographic Mylar tinsel tail, and slow falling action completes the look of a real swimming shrimp. Two sizes and 7 color patterns are available to choose from.


3DB Square-Lip™

The Yo-Zuri 3DB Square Lip Shallow has a wide wobbling-rolling action. It hunts fish utilizing the patented Internal 3D Prism Finish and New Painted Finish. Also Wave Motion Technology, sending vibrations through the water column. The large round buoyant body and square lip design allow you to crank and bump over structure to help eliminate snags.


About YoZuri

Yo-Zuri has been making quality fishing lures, fishing lines, and leaders for over 50 years in Japan and shipping throughout the world. Due to the quality, our fishing products have stood the test of time and continues to be more sought out than many other fishing lures or inferior imitations. Yo-Zuri has developed technologically advanced fishing products that constantly lead the industry and have become one of the top rated brands of hard-baits in the world. Yo-Zuri fishing lures are crafted to be the most realistic looking, have the best actions, and are designed to help each angler have their best fishing days.