Yo-Zuri has been making quality fishing lures, fishing lines, and leaders in Japan for over 50 years and shipping throughout the world. Due to the quality, our fishing products have stood the test of time and continue to be more sought out than many other fishing lures or inferior imitations. Yo-Zuri has developed technologically advanced fishing products that constantly lead the industry and has become one of the top rated brands of hard-baits in the world. Yo-Zuri fishing lures are crafted to be the most realistic looking, have the best actions, and are designed to help each angler have their best fishing days.
In June of 2003, Yo-Zuri America, Inc. was established and the import of Yo-Zuri products to the North American & Caribbean regions began. Yo-Zuri America, Inc. now services all of the USA, Canada, Central America, and South America from our headquarters in Port St Lucie, Florida. Yo-Zuri continues to be committed to giving anglers the best fishing products for their money and strives to be the industry leader through innovation and quality products.