Hardcore Shad

The Hardcore Shad is suspending shad bait featuring a unique “Flex-Lip” design that reduces drag and improves the “tight wiggle” swimming action. A variety of finishes and colors allows you to “match the hatch” of your local waters. The Shad includes the internationally patented Magnetic Weight Transfer System, for distance and accuracy to strategically cast for your next trophy fish


  • Durable Proprietary Polycarbonate Material
  • Round Bend Black Nickel Treble Hooks
  • Stainless Steel Black Nickel Split Rings
  • Magnetic Weight Transfer System
  • Rattle Sound System
  • “Flex-Lip” bill


  • Pearl Holographic Shad

  • Metallic Ghost Ayu

  • Holographic Hot Tiger

  • Baby Bluegill

  • Holographic Smelt

  • Holographic Ghost Smelt

  • Ghost Pro Blue

  • Ghost Pearl Chartreuse

  • Gold Black

  • Crawfish

  • Natural Perch

Project Specs

IDTypeLength (in)Length (mm)Weight (oz)Weight (g)
R1178Suspending Crankbait2501/83.5
R1179Suspending Crankbait2-3/8601/46.5
R1180Suspending Crankbait3753/810

Diving / Action

IDAction TypeDiving Depth (ft)Diving Depth (m)
R1178Tight Wiggle / Darting4-61.5
R1179Tight Wiggle / Darting6-82.5
R1180Tight Wiggle / Darting10-123.5